Harvesting Wind for Norfolk.
Norwich Apex is a proposed data centre near Keswick, South Norfolk. It would connect to the National Grid at Norwich Main, the substation which will receive 2.9 GW of green energy from the new Hornsea 3 offshore wind farm. It is designed with a closed-loop cooling system, and the proposal involves the planting of over 15,000 new trees and 1.7 km of hedgerow.
A secure home for the services people use every day
Norwich Apex is proposing a data centre on land adjoining Ipswich Road and the B1113 near Keswick. The site is already under construction for a previously approved industrial, warehousing and office park. This development would proceed under the existing permission if the data centre proposals do not receive permission.
A data centre stores and processes digital information. This one would support cloud computing, online banking, streaming, healthcare systems and business operations. The Government has designated data centres as Critical National Infrastructure, alongside energy and water systems.
- LocationIpswich Rd / B1113, Keswick
- Site area13 ha
- Data centre2 storeys
- Energy centre & substation2 floors
- Office block3 floors
- Gross internal areac. 25,000 m² (consented: c. 28,000 m²)
- Planning authoritySouth Norfolk & Broadland
Plans and visuals
The full set of plans, elevations and visuals is on the council’s planning portal.
What people ask us most
The proposed data centre has a smaller building footprint than the previously approved scheme, and has enhanced landscaping and biodiversity improvements. Below, we answer the key questions raised during consultation, with links to the assessments submitted as part of the application. Further detail is available in the detailed FAQs at the bottom of the webpage.
Will the buildings be bigger than under the approved scheme?
SmallerAbout 25,000 m² of floor space, against roughly 28,000 m² in the scheme already approved.
Will the buildings be taller than under the approved scheme?
+1.5 mThe tops of the acoustic louvres sit 1.5 m higher than the approved buildings: 33.55 m against 32.05 m above Ordnance Datum.
More visible than the approved scheme?
NoA much wider landscape buffer, with over 15,000 new trees, including 580 semi-mature and super semi-mature trees, and more than 1.7 km of new hedgerow.
Will it be seen from Keswick and Eaton?
In placesThe Landscape and Visual Impact Assessment identifies a moderate adverse visual effect from parts of Keswick and Eaton. The wider buffer, earth bunds and new planting are designed to reduce this as the trees mature.
Read the assessmentHow loud will it be?
BackgroundOperational sound is designed to match the existing background level at the nearest homes and All Saints Church.
Read the noise assessmentWill it use a lot of water?
NoCooling runs on a closed loop, like a car’s radiator. Once it’s filled, no water is used for cooling. Water is only needed for the offices.
Will there be more traffic?
LessDay-to-day traffic will be substantially lower than the business park already approved for the site.
Will Marston Marshes be affected?
NoThe Ecological Impact Assessment expects no ecological effect on Marston Marshes Local Nature Reserve, Harford Bridge Marshes or Depot Meadows.
Read the ecological assessmentConnected at the point where offshore wind reaches Norfolk
The data centre would take its electricity from the National Grid at Norwich Main substation. Hornsea 3, a 2.9 GW offshore wind farm in the North Sea, connects to the grid at the same substation.
Hornsea 3 and other renewable energy projects generate more electricity than the region needs, meaning that until the new power lines down to Tilbury are commissioned, energy is being wasted. By making use of available electricity when it would otherwise be lost, the data centre will help reduce wasted renewable energy and curtailment costs, while ensuring local residents and businesses benefit.
Next to an upgraded grid supply
Norwich Main is being reinforced to receive Hornsea 3's output. Siting the data centre close to this connection means local supplies are unaffected by its demand.
Backup generators
Diesel generators provide power during grid outages. They run only for short test periods and in emergencies, and sit in acoustic enclosures.
Marston Marshes and the Yare Valley
These places matter to many people locally. Here is what the assessments submitted with the planning application found, and where to read them in full.
Marston Marshes and nearby wildlife sites
The Ecological Impact Assessment concludes the data centre is not expected to have any ecological effect on Marston Marshes Local Nature Reserve, Harford Bridge Marshes County Wildlife Site or Depot Meadows County Wildlife Site.
It draws on a desk study of designated sites, protected species records and habitat data within 2 km of the site, an Extended UK Habitat Survey in April 2026, a protected species appraisal, and earlier surveys from 2020–21. No evidence of protected species was found on site.
Read the Ecological Impact AssessmentThe Yare Valley and surrounding villages
The Landscape and Visual Impact Assessment assesses the development’s effects on the Yare Valley landscape and on views from surrounding settlements. It identifies a moderate adverse visual effect from parts of Keswick and Eaton.
To reduce this, the scheme widens the landscape buffer beyond the existing consent, adds earth bunds to lift the tree screens, and plants over 15,000 trees and more than 1.7 km of hedgerow.
Read the Landscape and Visual Impact AssessmentClosed-loop cooling
Cooling water circulates in a sealed loop, like a car’s radiator, with air-cooled chillers releasing the heat. Once filled, no water is used for cooling, and free cooling cuts energy use when outside air is cool enough.
Over 13% biodiversity net gain
All existing hedgerows, trees and woodland are retained and protected. New native planting, ponds and hibernacula strengthen local ecological networks.
Bat-sensitive lighting
Lighting points downward with limited spill, keeping dark corridors along hedgerows and ponds for bats and other nocturnal wildlife.
15,000+ new trees
A wider landscape buffer than the existing consent, with over 15,700 new trees (580 of them semi-mature or super semi-mature), more than 1.7 km of new hedgerow, 14,466 shrub layer and woodland edge plants and earth bunds that lift the tree screens.
Quiet by design
Operational sound is designed to match existing background levels at nearby homes and All Saints Church, using acoustic enclosures, barriers and the site's topography. Read the noise assessment.
Wildlife-friendly design
Gaps in fencing let small mammals and amphibians move freely, new ponds and hibernacula create habitat, and vegetation clearance will be paused during the bird nesting season.
100–150 skilled jobs on site
Norwich Apex Data Centre represents a significant inward investment for the region, and we are determined to realise those benefits for local communities. We are exploring training and apprenticeship partnerships with City College Norwich and the University of East Anglia.
- Road improvements. A new roundabout and traffic lights on the B1113, and a new link road to the A140, delivered with Norfolk County Council Highways.
- Less traffic than the consented scheme. The data centre generates substantially less day-to-day traffic than the approved business park.
- £5–7m a year in business rates. Revenue that can be reinvested in local services.
- Wider economy. TechUK estimates each data centre job supports 1.4 to 2.5 jobs elsewhere, through local contractors and supply chains.
- Stronger digital networks. Better resilience and performance for healthcare, financial and cloud services across the region.
Where the project is now
- 22 Jun – 12 Jul 2026
Public consultation
Including a drop-in event at Keswick Reading Room on 7 July.
- Autumn 2026
Planning submission
Submitted to South Norfolk and Broadland, ref. 2026/2957.
- Winter 2026/27
Planning decision
The application is being considered by the council.
- Autumn 2027
Construction starts
Managed under a Construction Traffic Management Plan.
- Later
Operation
100–150 permanent roles on site.
Your questions, answered
EnergyWhere will the electricity come from?
From the National Grid at Norwich Main substation. The Hornsea 3 offshore wind farm connects to the grid at the same substation, adding up to 2.9 GW of capacity.
EnergyHow much electricity will the data centre use?
Up to a maximum of 150 MW.
EnergyWill local electricity supplies or power cuts be affected?
No. Local supplies will be unaffected by the data centre's demand, and it will not increase the frequency of local power cuts.
EnergyWhat happens when wind generation is low?
The site continues to draw from the National Grid at Norwich Main, which balances supply from all generation sources including the substantial battery energy storage systems located near the substation.
EnergyWill diesel generators be used?
Yes, during grid outages and for short test periods. During a national electricity shortage the site would run on its backup generators rather than draw on the grid.
HeatWhat cooling technology will be used?
A closed-loop system with air-cooled chillers. The coolant circulates in a sealed loop and the chillers release the heat to the air. When outside air is cool enough, free cooling reduces energy use.
HeatIs it possible for excess heat to be off-taken and distributed elsewhere?
We are examining options for excess heat to be off-taken via district heating, which could be used elsewhere at facilities such as hospitals, leisure centres and in residential heating. We are at the early stages of this process and will share updates as we progress.
WaterWill the data centre use a lot of water?
No. The cooling system is a closed loop, like the cooling system in a car. Once it has been filled, no water is consumed for cooling. The only regular water use is for servicing and cleaning the offices.
WaterHow does closed-loop cooling work?
Coolant circulates through sealed pipework between the data halls and air-cooled chillers on the roof. The chillers use fans to pass the heat into the air, then the cooled liquid flows back round. Nothing is evaporated, so the same coolant is used again and again.
WaterWill it use evaporative cooling or cooling towers?
No. Many large data centres use evaporative cooling, which consumes water continuously. Norwich Apex uses air-cooled chillers instead, so it has no cooling towers and no evaporative water loss.
WaterHow often does the cooling system need topping up?
The system is filled once when it is commissioned. After that it only needs small top-ups from time to time, for example after maintenance.
WaterWill it affect local water supplies or water pressure?
No. Because cooling doesn't consume water, the site's day-to-day water use is similar to an office building of its size, so it won't place a significant demand on local supplies.
WaterWill water be taken from the River Yare or from groundwater?
No. The cooling system doesn't draw water from the river or the ground. Water for the offices will come from the mains supply.
WaterHow will rainwater and drainage be managed?
Rainwater will be managed on site through attenuation ponds, which hold water back and release it slowly, and wildlife-friendly filtration. The ponds also create new habitat as part of the landscaping.
NoiseWhat will the peak noise level be?
The data centre is designed so that operational sound at the surrounding homes and other sensitive receptors is at the same level as the existing background sound.
NoiseWill residents hear a constant hum?
The data centre is designed so operational sound matches the existing background level at nearby homes and other sensitive receptors, including All Saints Church.
NoiseWhat noise mitigation is proposed?
- Screening from buildings, retaining walls, bunds, barriers and the natural topography
- Acoustic barriers around substation transformers
- Generators housed in containers with acoustic splitters on intakes and exhausts
- Rooftop cooling plant grouped in sixes inside large acoustic enclosures
EnvironmentWill local wildlife be affected?
An ecological impact assessment has been carried out using site surveys and data for the surrounding area. The survey found no evidence of protected species on site, and habitat suitability for them was limited.
EnvironmentWill the nearby marshes suffer?
No. The Ecological Impact Assessment concludes the data centre is not expected to have any ecological effect on nearby designated sites, including Harford Bridge Marshes County Wildlife Site, Depot Meadows County Wildlife Site and Marston Marshes Local Nature Reserve.
EnvironmentWill biodiversity be protected or enhanced?
Both. Existing hedgerows, trees and woodland are retained and protected during construction and operation, and new planting and habitat creation will deliver over 13% biodiversity net gain.
VisualWill the buildings be larger than those already approved under the consented business park?
No. The consented scheme has a gross internal area of about 28,000 m². The data centre proposal is about 25,000 m².
VisualWill they be taller?
Yes, but not by much. The data centre is 19.4 m from slab level, against 12.4 m in the consented scheme, but its slab has been lowered to 14.15 m above Ordnance Datum (AOD). The top of the acoustic louvres sits at 33.55 m AOD, compared with 32.05 m AOD for the consented buildings: 1.5 m higher.
VisualWill they be more visually intrusive?
No. The landscape buffer is substantially wider than in the existing consent, giving greater screening. The proposal includes planting over 15,000 trees, including 580 semi-mature and super semi-mature trees, and more than 1.7 km of hedgerow. Earth bunds in key places give the tree screens extra height from day one.
VisualWill it be visible from surrounding villages?
In places. The Landscape and Visual Impact Assessment identifies a moderate adverse visual effect from parts of Keswick and Eaton. The wider landscape buffer, earth bunds and new planting are designed to reduce this as the trees mature.
TrafficHow much operational traffic will there be?
Substantially less than the consented business park, with only minimal additional day-to-day traffic on Low Road and no significant effect on buses or school traffic.
TrafficWill the agreed Low Road traffic calming still be delivered?
Yes. The full package of access and off-site highway improvements agreed for the consented scheme will be delivered with the data centre.
TrafficWill construction traffic add to congestion?
Traffic will increase for a temporary period. It will be managed through a Construction Traffic Management Plan agreed with the Highway Authority.
PlanningDoes the proposal comply with the site's planning allocation?
Yes. The scheme sits wholly within the allocation area. Planning precedent, including Planning Inspectorate and Secretary of State decisions, treats data centres as use class B8, which the allocation allows.
PlanningIs this a new application?
Yes. It would result in a new planning permission with new, enforceable conditions.
PlanningDoes the developer have council support?
No formal approvals have been obtained. We have used South Norfolk Council's formal pre-application advice service, which is open to any developer.
CommunityWill house prices be affected?
There is no substantiated evidence that house prices would be directly affected. The site is already allocated and development has commenced under the existing consent.
CommunityWhy is this the right location?
The site already has an implemented consent and sits close to an upgraded National Grid supply.
Questions from residents and the media
Names and contact details will not be included in the planning application or any other published material. The full application is on the South Norfolk and Broadland planning portal under reference 2026/2957.
Public enquiries
Questions about the proposals.
enquiries@norwichapex.co.ukFeedback & media
Consultation feedback and press enquiries.
feedback@alpacacommunications.comBy post
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